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Reebok launches smart ring and partnership with F45 to push into connected fitness

Reebok has officially entered the wearable space with the launch of the Reebok Smart Ring, accompanied by a major new partnership with F45 Training. The announcement marks a new chapter for Reebok, signaling a return to performance innovation with a focus on technology, data, and community-driven fitness.

The Reebok Smart Ring is a lightweight fitness wearable designed to track heart rate, heart rate variability, blood oxygen levels, sleep stages, skin temperature, and stress. It compiles all this data into a single metric called the One Score, which gives users a quick read on daily readiness and recovery.

Battery life is rated for up to seven days, and the device is water resistant to 5 ATM, which means it can be worn while swimming or showering. It connects to the Reebok Fitness App, which allows users to track trends, see insights, and customize settings.

The ring is designed to be worn 24/7, complementing workouts and recovery routines alike. Early details suggest it comes in multiple finishes, with a sizing kit available to ensure the right fit before purchase.

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Pricing, sizing, and membership essentials

The Reebok Smart Ring is priced at $249. Before purchasing, customers order a $10 sizing kit, which lets them test sample rings to find the right fit before committing. Once you buy the ring, that $10 is credited toward your purchase.

Every ring includes one year of Reebok Fitness membership, which unlocks premium content such as guided workouts, wellness programs, and recovery insights. After the first year, continued access to that content costs $9.99 per month or $99.99 per year.

Importantly, the hardware itself appears to function without a subscription, meaning core health tracking, like heart rate, sleep, and activity remain available even if you decide not to renew the membership.

This approach mirrors what other fitness brands have done: sell the hardware outright but layer additional features and coaching tools behind an optional membership.

The partnership with F45

Reebok’s collaboration with F45 is extensive. Beginning in 2026, Reebok will become the official provider of footwear, apparel, and wearables for all F45 Training studios. Coaches will wear Reebok uniforms, and the partnership will extend into co-branded clothing lines, live events, digital workouts, and exclusive discounts for members.

The partnership also ties directly into the Smart Ring launch. F45 studios have already begun offering special member discounts on the device, encouraging gym members to use the ring to measure recovery and readiness before classes. This creates a natural ecosystem where members train in Reebok gear, use Reebok tech, and interact with Reebok’s data platform.

Challenges ahead

Breaking into the smart ring market will not be easy. The space is dominated by Oura, WHOOP, Ultrahuman, and now Samsung’s upcoming Galaxy Ring. Each of those players already has a strong data infrastructure and a loyal following.

Reebok will need to prove two things quickly: accuracy and value. If the Smart Ring’s measurements hold up and the insights are genuinely helpful, it could establish credibility fast. But if the app experience feels unfinished or the subscription model overreaches, users may hesitate to adopt it long-term.

Hardware reliability is another key factor. Battery life, comfort, Bluetooth connection, and firmware updates all have to work seamlessly for a product like this to succeed.

My take

Reebok’s Smart Ring launch and F45 partnership feel like a smart, calculated step forward. The price point is fair, the hardware is attractive, and the inclusion of a year of premium content lowers the barrier for new users.

What makes this especially interesting is how clearly it fits into Reebok’s broader vision. This isn’t just another wearable, it’s a move to reconnect with its training roots while embracing modern performance tech. The F45 partnership gives it cultural credibility and a distribution network most brands would envy.

If Reebok can deliver reliable data, a smooth app experience, and meaningful insights, the Smart Ring could help position the company as more than a shoe brand. It could make Reebok relevant in the connected fitness space, and that would be a major win for both Reebok and F45.

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Author

Avatar for Colin Jenkins Colin Jenkins

Colin lives in Ventura, CA where he runs a Strength & Conditioning facility. If you have suggestions for fitness tech that you’d like to see covered or reviewed, feel free to send info over to colin@9to5mac.com